Wednesday, May 1, 2013

1970 Association Ad

Billboard ad (2/28/70) for the Association's "Just About the Same" featured one of early '70s pop's favorite subjects: children. The single was a cover of a song by the Millennium, a group led by Curt Boettcher, who had produced the Association's debut LP in 1966. "Just About the Same," which bubbled under at #106, also bore the imprint of the era's Caribbean music trend. The single's entire marketing angle saw a fuller realization in Three Dog Night's "Black and White" two years later.



The Association - "Just About the Same" (Billboard #106, entered 2/28/70). Written by Doug Rhoes, Michael Fennelly, and Joey Stec. Produced by Curt Boettcher and Keith Olsen. 45: "Just About the Same"/"Look at Me, Look at You" (Warner Bros. 1970). LP: (No album appearance).

Although the studio version of this song appeared on no album, a live version made the lineup for the 1970 The Association Live LP.