With its nickname "the Quixie in Dixie," 790 WQXI launched itself as a Top 40 vehicle sometime in 1960, then shape-shifted according to subsequent eras' conceptions of the format until the mid-80s. In 1974, the station's FM signal became its mothership, billing itself as "94 QXI-FM," then becoming "94 Q" by 1977.
The rare Southern Gold promo LP images shown here (thanks to radio station vinyl resource Radio Use Only) come from 1973, during the station's final glory days as a classic AM entity that loomed large in reputation (if not wattage) throughout the Southern US. A typical umbrella format hodgepodge, the album does showcase a "New South" attitude with Charlie Daniels' "Uneasy Rider" and leads off with "Brother Louie," one of the era's quintessential black/white issue hits.
Among the disk jockeys who spun records for WQXI during the early seventies were longtime morning man Gary McKee, Dr. Don Rose (who left in 1972 and became a San Francisco institution), Scott Shannon, John Leader, and J.J. Jackson (who was neither the MTV personality nor the singer included on side 2 of the Southern Gold album). The station's long time general manager Jerry Blum became an inspiration for the character of Arthur Carlson on WKRP in Cincinnati, having once pulled, in real life, the turkey stunt that inspired the show's most famous episode.
I'm hoping that a clearer album image of the jocks in front of the Peachtree Street sign eventually turns up. Clockwise from the top: Dave Smith, Dave Weiss, Ron Parker, Tomm Rivers, John Leader, Lee Logan, Barry Chaser, and Gary McKee. (You can hear a full Gary McKee morning show from 1972 at Airchexx.)
Stories - "Brother Louie"
Climax - "Precious and Few"
Isley Brothers - "It's Your Thing"
Gallery - "Nice to Be with You"
Charlie Daniels Band - "Uneasy Rider"
Lobo - "Me and You and a Dog Named Boo"
Sylvia - "Pillow Talk"
Curtis Mayfield - "Superfly"
Melanie - "Brand New Key"
Freda Payne - "Band of Gold"
Focus - "Hocus Pocus"
J.J. Jackson - "But It's Alright"
Five Man Electrical Band - "Signs"
Sugarloaf - "Green Eyed Lady"