EARLY '70S RADIO: Chart Song Cinema: Nicholas and Alexandra (1971)

Monday, March 7, 2016

Chart Song Cinema: Nicholas and Alexandra (1971)

Released in 1971, the British production Nicholas and Alexandra depicted the last days of Nicholas II—the last ruling tsar of Russia—and his family. Behind its decorative veneer was an early seventies bummer film, asking us to develop a fondness for the doomed lead characters (including Tom Baker's crazed Rasputin), while additional themes relevant to the emerging seventies psyche loomed large: political complexity, the bittersweet demise of an older generation, the hazardous side effects of revolution, and the fragility of—and fascination with—the larger traditional family.

The character of Nicholas, reminding one of Mike Brady, drew sympathy as a man whose entire worldview focused on his "too beautiful to last" immediate family. For the mid-sixties Von Trapps, such a devotion led toward gorgeous vistas. For the early-seventies Romanovs, it led toward getting shot in a cellar.

"Too Beautiful to Last" (1972) Engelbert Humperdinck

Written by Paul Francis Webster and Richard Rodney Bennett * Produced by Gordon Mills * 45: "Too Beautiful to Last" / "A Hundred Times a Day" * LP: In Time * Billboard charts: Hot 100 (#86), easy listening (#16) * Entered: 1972-03-25 (easy listening), 1972-04-29 (Hot 100)

"Too Beautiful to Last" merged Paul Francis Webster's lyrics to the Richard Rodney Bennett theme music moviegoers had heard throughout the three-hour Nicholas and Alexandra epic. Engelbert Humperdinck's dynamic delivery of it made for a vintage dollop of early seventies schlager. (In the UK, the single had a better outing, climbing up to #14.) A perfume-drenched creation by British composers Laurie Holloway (male) and Michael Green appeared as the B side.

Side A: "Too Beautiful to Last"

Side B: "A Hundred Times a Day"

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Good Words About Early '70s Radio

"Kim Simpson does a superb job analyzing the manifold factors that contributed to the radio format revolution while advancing the reader’s understanding of a transformative period in American culture. Ultimately, Simpson’s astute assessment of radio’s second heyday adds richly to the ever-growing canon of media studies. Early '70s Radio is must reading for anyone interested in the unique role specialized audio programming played in an era of historic social change."

–– Michael C. Keith, Author of The Radio Station

"All of the men and women, though the latter were few in music radio for many years, took radio programming seriously not only as a career, but also with passion for its viability. This included the disc jockey, the program director, and the general manager as more and more of them graduated from programming into management. Thus, I’m pleased to read this wonderful, compelling book by Kim Simpson. He treats with respect what all of us in the 60s and 70s took seriously. It was our life! And he employs penetrating wisdom and astonishing perception to correlate music with the cultural mores of our times and depict what really was and why. Great book!"

–– Claude Hall, B.J., M.Ed. Radio-TV Editor, Billboard, 1964-79, and Assistant Communications Professor, State University of New York at Brockport, 1983-89

"Too often we separate the agendas contained in business plans from the decisions of daily life. Kim Simpson’s Early ‘70s Radio reunites the items found on playlists with the passions and polemics that infused a complicated decade. His skilful scholarship and attention to detail clarify that what we listen to and how we lead our lives do not march to separate beats, for our actions and our aesthetic preferences bear subtle and significant harmonies."

–– David Sanjek, Professor of Music Director, Salford Music Research Centre University of Salford, U.K.

"Early '70s Radio is a fast-paced romp through the formatting revolution that changed the ways pop music continues to be sliced and diced. Surprises pop off every page. Examining everything from monster hits to obscure and often-hilarious novelty tunes, Kim Simpson shows how Top 40 splintered into middle of the road soft rock, album-oriented hard rock, crossover soul and disco, and country pop. Each format promised to serve up a distinct listening demographic to hungry advertisers. Yet Simpson uncovers fascinating commonalities across the dial—including the increasing desire of stations to attract women instead of men—that fundamentally changed the sound of pop music. And who knew there were so many songs featuring children in the era? If you ever wondered about the roots of the Miley Cyrus/Justin Beiber phenomenon or how Glee learned to appeal to parents and their kids at the same time, Early '70s Radio delivers. I’ll never listen to 'Yummy Yummy Yummy' or 'Rubber Duckie' the same way again."

–– Karl Hagstrom Miller, author of Segregating Sound: Inventing Folk and Pop Music in the Age of Jim Crow

"Music historians are only now discovering what most everybody in the 1970s already knew: commercial radio formats really really mattered. Looking at the five key strands (Top 40, MOR, rock, R&B, and country), Kim Simpson surveys a moment when identity politics and counterculture were becoming niche marketing and new kinds of mainstreams. You can't explain what happened to American popular music after the 1960s without understanding these processes, and Simpson provides an able, accessible guide through a daunting range of sounds and contexts."

–– Eric Weisbard, University of Alabama and editor, Listen Again: A Momentary History of Pop Music