Songs, stations and tangents. The companion blog for Early '70s Radio: The American Format Revolution, a book by Kim Simpson (Continuum, 2011).
Saturday, August 10, 2013
The Sugar Bears' Cereal Box Hit
Released at the very tail end of the classic bubble gum era, the Sugar Bears' "You Are the One" was one of five songs included on a cardboard EP you could cut out from certain 1972 boxes of Super Sugar Crisp. Amazingly enough, Sugar Bear (voiced by ex-First Edition member Mike Settle) and his band of animated mascot sidekicks (including Kim Carnes as "Honey Bear") sold enough of a corresponding 45 of "You Are the One" for it to climb up all the way to #51 on the Billboard Hot 100. No mean feat for a cereal box promotion in any era. As for the Partridge-esque song itself, producer Jimmy Bowen is the one who put it together, and it’s hardly the best this genre got, although it does benefit from a certain Phil Spector cognizance. (I’ll need to refresh my memory and see if Bowen mentions this particular project in his “unapologetic” Rough Mix.)