San Francisco's Earth Quake played the type of well-chiseled rock and roll that genre judges would eventually label power pop. Their first single, "Tickler," is the only record between 1970 and 1974 to appear on Billboard's listings as a San Francisco "regional breakout hit" and to not move any higher.
This first single of theirs would actually be their only Billboard appearance although they'd maintain both a steady following in the Bay Area and a cachet of historical coolness for their involvement with Beserkley Records, the indie label their manager Matthew "King' Kaufman formed out of frustration with A&M. (He'd also gotten some money from New Generation Pictures, who'd used a snippet of uncredited Earth Quake music in the 1972 Steve McQueen movie The Getaway - it's a scene where McQueen and Ali MacGraw are at a drive-in while Sally Struthers shimmies in a motel room wearing radio headphones.)
The label also carried artists such as Jonathan Richman's Modern Lovers, the Rubinoos (who included Tommy Dunbar, brother of Earth Quake guitarist and "Tickler" composer Robbie), and future hit makers the Greg Kihn Band. By 1979, with six solid power pop albums under their belts, Earth Quake would call it good. (The video link above cuts off the last 30 seconds or so.)